crypto assets: A friend of mine told me over the weekend about a recent conversation she’d been having on Linkedin. She was sent a...

3 TOP TIPS FOR NOT FALLING FOUL OF THE FACEBOOK AD POLITBURO. As the title of this piece suggests this post talks about Facebook ads and...

It's what it says on the tin! With direct response advertising whether it be on a sales page, email, facebook ad or tv script you have...

I’m scared…” My Uncle Phil was venting to me about his fears of getting started with Investing. “What are you scared of?” I asked. I...

Claire's Copy Chat No.5 Steve Harrison who was a protege of the famous direct marketer and author Drayton Bird. Steve went on to set up...

Certainly not! It just needs to actually look like it comes from a human being. Claire"s copy chat no.4 Emails need to look like they...

Copywriting Tips: Write the way you talk 1. Write the way that you talk, in a conversational tone. 2. You don't need to use the grammar...

Sales Letter Tips Does your headline hit your prospect right between the eyes with the most outstanding benefit of your product or...

Textual Metaphors Dr. Krishnankutty "Krish" Sathian is a cognitive neurologist and neuroscientist with research interests in cognitive...

Sales copy and the way it is crafted is a crucial component of your revenue-generating strategy. Many sales professionals think that...

Even whilst wearing a wig photo by Jan Kopriva on Unsplash I am nothing if not unstoppable, well that’s what my mum always used to say....

Let's shake up the usual boring order confirmation email! I must confess to doing an awful lot of shopping online, after which I receive...

Is your offer irresistible enough? Today I want to discuss with you the power of an irresistible offer.

Subject Line: Still In? I noticed you haven't opened my emails in a while Hey [first name], it's [Claire] from [www,spotoncopywriter,com]...

Copywriting Tips: You Should use the Following 5 Questions as A Framework for Your Copy. The challenge is to generate awareness of your...

Edit exactly how your blog looks on your website from the Settings panel. Wix Blogs lets you hide or display the author name and picture,...